The Public Relations/Customer Relations Officer is a specialist in building and maintaining the positive image of a business.

This job requires a good command of the English language – both written and spoken. Press releases, public speaking, social media, news articles, brochures, and anything that shapes and influences the public impression and raises awareness of the company. Outstanding communication is the umbrella under which a Public Relations/Customer Relations Officer sits.

A job well or poorly done in public/customer relations determines business success or failure. Selecting a person to lead this endeavor is a very serious decision. Public Relations/Customer Relations service is the “Holy Grail of Business”. A person in this position should have high emotional intelligence, a positive attitude, be flexible and adaptable, exhibit a positive attitude, and promote the organization’s message.